Panera Bread Business Model and Expansion Strategy

1.Introduction Today, it is known by the name of Panera Bread. Since its existence from 1981, Panera Bread has been in the top three bakery-café companies in the US, dower its many customers in the first place bakeries, artisan bread, made-to-go sandwiches, salads, soups and café beverages. In 1981, Panera Bread started working as Au Bon Pain Company, which posterior on in 1993, the company bought the 20 Saint Louis Bread bakery-cafes and renamed it to Panera Bread in 1997. Panera Bread is occasion in 41 countries and it has as 1325 stores across US and of late Canada. Roughly, about 900 of the Panera Bread stores are franchisees and the remaining are redeem by the company. Paneras focus was on the urban workers and suburban d strongers in the other(prenominal) decade, while today it is aiming for the blameless communities. 2. denomination of Business Model Since the existence of Panera Bread, the market for bakery-café is comfortably growing, mainly beca use it is a niche market, and companies within this market set about been enjoying high revenues and lucre for a long time. What people in the US needed, was a fast-casual restaurant service with high feel food offered at a reasonable price.

This is the sweet grunge Panera Bread took eliminating McDonalds, Subway, Wendys and other chains as call for competitors. Its achievement lies in the business model it has, center that Panera Bread serving its existing and potential customers high quality food as artisan bread, sandwiches, soups and coffees at a rattling reasonable price, olibanum experiencing high fru it in the past decade, more but having 1325! Panera Bread stores across the US and Canada. much(prenominal) rapid branch is mainly achieved through franchising which will be discussed critically later in this paper. In addition, Paneras advantage as well lays in the well crafted and carefully determined market, customer and mathematical product orientation, development and positioning. According to its monetary statements, they have achieved a growth of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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