Apex Chemical Case

Study peak is a medium sized chemical manufacturer with $60 million in annual gross revenue. It has certain devil chemical compounds and due to limited resources, it is only open to beget one of these point of intersections to trade. There is currently a variance among heydays management regarding which product launch would be break in for the comp both. A-115 is a new electrolysis agent and its $10 million market place is stable. Its purpose is to precipitate a synergistic reaction in silver electrolysis and it performs better than any other product on the market. It is considered a technological unc all overing by height and would be perceived as a winner by customers in the market. The only competitor currently in the market is Hamfield who boasts a 95% satisfaction crop with its product, a fact that was corroborate by blooms own research. Although vizor has no vane recognition or presence in the electrolysis market, they cerebrate their choice product with captivate customers. There is however, some reservations more or less red ink head to head with a well-established company bid Hamfield whose brand recognition and high satisfaction rate may over power Apexs superior product. B-227 is a credit card oxidizer and its $40 million market is growing.

The market is comprised of two types of products; important -prednigones which account for 60% and stigones which account for 40% of the market. Apex is known in the oxidizer field but up until this point has only produced stigones where they have a superior product and dominate the part. Many customers are currently press on betas and the sales are cutting i! nto Apexs stigones sales at a rate of 10% per year. B-227 would be Apexs first product in the beta segment which is very competitive. There are currently troika sound competitors in the market and six others selling trade grave based or off-brand betas. The oxidizer market accounts for 25% of Apexs total sales and it would prefer not to bemuse out the market. Management believes that B-227...If you want to get a generous essay, lay it on our website: BestEssayCheap.com

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